Business Travel and Tourism
John Swarbrooke, Susan Horner
I have been studying the business travel market for the past year and have been surprised by how little concrete information there is on business travel as a market segment. Leisure travel can be segmented into many known categories - independent travelers, adventure travelers, voluntourists, etc. But so much less is known about sub-segments of business travel. I thought this book was very helpful at creating a theoretical framework for analyzing the business travel market and had some useful case studies for those who want to work in business travel, especially events planning and travel management. I liked the book and found it useful, although I wish that the authors had been able to provide deeper analysis of the diverse business travel market segments.
Kategori:
Tahun:
2001
Edisi:
1st
Penerbit:
Butterworth-Heinemann
Bahasa:
english
Halaman:
377
ISBN 10:
0585462992
ISBN 13:
9780750643924
File:
PDF, 2.19 MB
IPFS:
,
english, 2001
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Bookshop.org
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